Tuesday, April 10, 2007


Home Staging 101
by Becky Barber
"Staging" is one of those words that suddenly appeared in the vocabulary of real estate professionals and home owners several years ago and there are a lot of misconceptions related to the term. Home staging involves the same commonsense advice that real estate agents have been giving sellers for decades -- paint, clean, and de-clutter -- but true staging goes a step further in preparing the seller's home in a way that showcases it so that home buyers can visualize themselves living there. True staging is target marketing that tailors each house individually to look "irresistible" to the maximum number of buyers. There is no tried and true formula that works for every house.

In most markets, home stagers are paid professionals hired by either the listing agent or the home seller. Many are paid $100 or more per hour for their services but a well-staged house can bump up asking prices 2% - 10% in a moderate market.

As a former professional interior designer, I can create an environment in your home that will guarantee you top dollar for your home and as your listing agent, my services are offered at no cost! I can use things you already own in a new and fresh way or we can decide together on a few well-chosen purchases which will enhance your present home and can be taken with you to your new home. Either way, you will end up with an updated look and the potential for a quick and profitable sale.

Call me for an appointment and let's talk about your specific situation. You'll be amazed at how a fresh eye can turn your home into a showplace that buyers will be fighting over!

Becky Barber
Long and Foster REALTORS
Roanoke/Botetourt Office
1638 Roanoke Road
Daleville, VA
(540) 529-1028
becky.barber@longandfoster.com
Licensed in Virginia
Equal Housing Opportunity